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Dr. JJ Pursell


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Farmer, Herbalist, Doctor, Business owner, Author, Animal and Earth Activist, Wife and Mama. 

Life is an adventure and mine is no exception. Through good times and challenging ones my passions in life have not wavered. Connect with nature and those around you and you will always have plenty. In 2005, while in school for Naturopathic medicine and Acupuncture, I opened The Herb Shoppe, which is now known as Fettle Botanic Supply & Counsel. A solo venture turned into a community supported retail business thriving in natural health and wellness. Over the course of a decade of owning this business I grew, expanded, reduced, manifested and learned a lot. But the main pillars of supporting others in health and healing have remained. Join me in Fettle's manifesto and know there is always help within reach. 

Be well.
Or, on occasion, get well.
It’s a simple as that.
And as radical as any thousand-year-old notion can be.
Namely, the road to wellness is paved with burdock, sage, goldenseal, kudzu and truths found in nature rather than synthesized in labs. It’s not some new-agey, woo-woo notion.
Plant-based healing is basic to Eastern culture and mainstream throughout Europe.
And spurred by a new generation of enthusiasts, it’s thriving here.
We thank you. Young. Old. Parents. Communities. All of you diving headlong into your own well-being.
10 years into natural, herbal healing, we hold these truths to be witnessed daily:
-Nature isn’t alternative, it’s fundamental.
-Your body, if you listen, answers.
-Blending herbs is an art, science and minor miracle.
-Local sourcing matters.
-Community heals.
Welcome to this journey.
Bring us your colds, your sniffles, your flagging energy, your male and female riddles, your long term fit and fettle.
We await with herbs, teas, tinctures, wisdom, counsel, classes, physician partners and practiced ears. 

We are the child of a naturopath, and labor of love of staff. Nature works. In fact, works wonders.
Consider us your outfitter and guide.